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From advertising to content marketing, Instagram is a powerful platform to help drive traffic to your small business. As one of the most popular social media networks of our time, Instagram is a marketing gold mine for online businesses.
Instagram ads are a great tool to use for driving traffic to your business. Instagram offers the option of advertising in the form of a photo, a video, a carousel or stories. Clickable links in your ad allows your audience to be seamlessly guided to your business. Simply link your Instagram account to your Facebook page to create an ad for your business. Within the Facebook Business Manager you are able to create a campaign and ad set. Scalable pricing and custom audience targeting makes this new form of advertising a no-brainer in today’s information age.
The birth of social media has created a big boom in the market for influencers. Sponsored posts and product reviews are great way to gain new customers from other people’s following. Using influencers to promote your business is a highly effective way to expose your brand to wider audience. Select relevant influencers to share your business with their following.
Content is King in the Internent marketing world. Content helps a business grow by building reputation and providing value to its audience. A content calendar could be very helpful to strategically and consistently release your content and make product announcements all while saving time in the long run. Create engaging posts regarding your business for more engaged followers and potential customers.
An actively engaged following is key in building your business’s brand. A lot of likes and comments shows social proof that people are interested in your product or service. Social engagement adds value to your business. Using the right hashtags and filters has been shown to increase engagement. Also posting at the best times of the day can generate a more engaged following.
With quality photography and influencers, you can very well take advantage of using Instagram to effectively reach your target audience. For example, doTERRA’s Instagram account makes masterful use of professional images to drive engagement and release product-related news. It is essential to utilize the content your Instagram page produces to achieve awareness of your brand, consideration to purchase your product or service, and finally converting your target audience into actual buying customers.