7 Ways Marketing Has Changed in the Information Age
A generation or two ago, professional marketing strategies focused on radio and television ads, newspaper inserts, direct mail, and telephone sales. Although those media are still used somewhat today in the Information Age, more contemporary marketing plans rely increasingly on electronic media via the Internet.
The origins of the Internet, or World Wide Web, go back to the 1950s with the development of a global range of connectivity that continued to develop and grow through the remainder of the twentieth century, and beyond. An expansive network that links education, business, industry, and […]