Social Media

How to Make a Social App & What Social Features do Popular Apps Use?

What do popular applications like Instagram, Clash of Clans and Uber have in common? That’s right, these App Store and Google Play darlings all incorporate social features including comments, likes and ratings. In this article, I shall define top social features found in popular mobile apps based on the US App Store stats provided by App Annie and tell you how to make a successful social-enabled app.

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Don’t Give Up on Social Commerce Just Yet

Social media has given brands and marketers a better access to target audience than any medium in human history. However, recent studies show that only 6.5% of customers are satisfied with social commerce shopping experience. What’s wrong with social commerce and how to leverage the power of social networks for business growth? Read on to find out!

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Fake News on Social Media: Why Should Your Company Care?

The unexpected Donald Trump’s victory (and the not-so-true stories that made it possible) forced a number of high-profile websites including the Guardian, the Telegraph and ArsTechnica to publish posts covering the subject and giving us some useful tips on how to detect a false story on the Web. Today I’d like to address the issue from a different angle: can false news have a negative impact on your business and will it slow down further development of social media? Let’s think together.

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