How to Make Your Business Relevant Online, In Your Industry and to Younger Consumers

How to Make Your Business Relevant Online, In Your Industry and to Younger Consumers

How to Make Your Business Relevant Online, In Your Industry and to Younger Consumers

The mobile age has completely revolutionized the way consumers interact with products. No longer do you simply have clients or consumers, these days top brands have followers. They don’t want to just purchase a service or a product, they want to know what your brand stands for. If you want to make your brand relevant online, within your own industry and to younger consumers here are 5 things you need to do.

1. Stand for something

Whether it’s protecting the environment, feeding the homeless, providing fresh, clean water in Africa or taking a stand against sex trafficking, businesses today have to do more than just simply make a profit. Consumers – particularly younger consumers – are looking to invest their consumer dollars with businesses that are making a difference.

2. Use social media regularly

People don’t buy products and services from businesses, they buy them from people. If you want to be relevant, you have to be real. Whether it’s sharing with your followers the new office space you just leased, congratulations on your employee’s new baby or celebrating a big new partnership you just landed, let your followers celebrate with you.

3. Provide quality content

Whether it’s a how-to video or a fact-filled blog about the current housing market, a great way to make yourself relevant is to become the go-to source for knowledge. When peers in your industry follow your blog or interact with your Tweets, you know you’re doing something right.

4. Host mixers and events

There is little that will make you more of a force to be reckoned with than connecting face-to-face with people and even more if you connect them with each other. As much as people may find name tags to be hokey or annoying, most people also forget other people’s names very quickly. One of the best relationship building tools is knowing your customers by name. Having everyone wear a name tag can help you get a good start.


5. Update your website regularly

While it’s great to be active on social media, the ultimate goal is to get traffic to your own website. Not only will this drive up your ranking on search engines and make you the go-to destination for even new visitors, but it will make you the go-to first stop for news and information. But not if you don’t keep your content fresh and up-to-date.


Needless to say, one of the most important first steps is to have a comprehensive brand and be sure that all brand messaging is in alignment with the overarching vision for your brand. As the old saying goes: if you fail to plan, plan to fail.


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