Use of Artificial Intelligence in Web Development

Use of Artificial Intelligence in Web Development

The Artificial Intelligence (AI) term may refer to both the intelligence displayed by computers and the science of making smart hardware and applications. Through its 70+ years’ history, Artificial Intelligence has had its ups and downs and changed our lives beyond recognition. From Marvel movies to IBM Watson (which is already 40% better at diagnosing cancer than human doctors), AI is truly omnipresent. What’s more, it is the very tech that can crunch zettabytes of sensor data and streamline IoT adoption. AI is the future of software development, too – and web development is no exception.

AI’s impact on web design and development

We’re now a few years away from being served by robots at restaurants and exploring alternative dimensions Dr. Strange-style. Instead, Artificial Intelligence is primarily displayed by smart apps (namely, chatbots and voice assistants like Alexa and Siri) that navigate customers in stores and can book you a ride with Uber.

However, there’s also a trend to use AI algorithms “in the background”. Although such solutions don’t interact with users the way a customer support specialist would, they significantly improve mobile and web apps’ performance.

There are several AI web development projects worth your attention:

  • Google RankBrain. 10 years ago Google announced it was processing 3 billion searches daily, and 25% of those (750 million) were unknown to the search engine. By 2013, the company decreased the number of such queries to 15% (which was still a lot). In order to improve the search process, Google designed the RankBrain AI algorithm that has been in use since 2015. As any machine learning program, RankBrain gets better over time with little to no human interference. The algorithm’s core task is to analyze multi-word queries, draw similarities between those queries and shorter ones and find corresponding articles on the Internet. According to TechCrunch, the algorithm is an addition to Hummingbird, another AI program which identifies human speech patterns to deliver search results that 100% match a user’s intentions;
  • Wikipedia’s Objective Revision Evaluation Service (ORES). Wikipedia, the world’s largest online encyclopedia with over 38 million users, adds 800 articles to its database on a daily basis. Wiki editors claim they spend 66% of their time making changes to previously published articles and monitoring damaging contributions. It’s no wonder Wikipedia now uses ORES – a machine learning algorithm that surfs through articles, automatically detects controversial content and marks posts that should be edited or removed;
  • Wix ADI. Wix, a Cloud-based web dev platform created by an Israeli company, made headlines back in 2016. The ADI abbreviation actually stands for Advanced Design Intelligence – and that’s exactly what the platform does! Once you access the Wix website, the smart program asks you to type in your name, company and occupation (for example, Mark Johnson, At Mark’s, restaurant owner). The program then checks out HoReCa websites ever built by Wix for inspiration, collects your personal data, related images and even customer reviews from the Web and…puts up a stylish ready-to-use website in mere minutes. If you’re not entirely satisfied with the result, you can drag and drop additional elements to the console and customize its look. The platform currently features over 500 templates and powers 103 million websites out there. Although no AI can compare to an experienced web developer who knows what makes a good business website, Wix is a great web dev tool for entrepreneurs operating on a shoestring;
  • Adobe’s automated Web Design system. The US-based creativity software company is currently working on an AI solution that will help users customize website design at the enterprise level. The application uses photo editing tools and the image recognition technology to analyze a website’s look and suggest the appropriate design patterns. Cedric Huesler, Product Management Director at Adobe, says the system provides “human-augmented” design services, so its decisions are only indicative. There’s also Sensei, Adobe’s selfie-editing application that enables users to tweak the perspective of their close-ups, change depth of field and copy the style of any photo they’ve found on the Web. All in all, Adobe’s take on AI-powered design is fresh and challenging.

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Artificial Intelligence algorithms in web development: the future is now

By 2020, the global AI market will top $ 6 billion (up from $ 0.6 billion in 2016). Now that companies realized AI’s economic potential (in fact, the technology helps tech-savvy brands leverage sensor data for predictive maintenance and asset management), software developers from all over the world consider using Artificial Intelligence algorithms in mobile and web apps development.

Cloud-computing is now more affordable than ever. Thanks to public APIs and available research data, software engineers are getting familiar with the emerging technologies. And don’t forget about offshore outsourcing: judging from Deloitte’s 2016 survey, 35% of companies that outsource IT projects on a regular basis had already measured innovation in their outsourcing partnerships. By hiring experienced developers overseas, your competitors get access to new talent pools and significantly reduce dev costs.

Although AI won’t replace software engineers and web designers any time soon, smart algorithms are perfectly capable of filtering out dangerous content and preventing cyberattacks. Provided you address a reliable software development firm and enhance your IT infrastructure with AI components, you can benefit from using the new tech, too.

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